THE SOLUTION We designed three unique bar experiences inspired by the vibrant spirit of Tulum, Mexico. These immersive spaces incorporated key Patrón brand elements and highlighted the perfect summer serve, the Paloma. From towering grapefruit
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THE RESULTS Although the spaces were never brought to life, their visual aesthetics and storytelling were adopted across Patrón’s global brand book to guide the design of future experiential spaces.
Agency: Five by Five Creatives: Rich Graham & Neil Glasspool Illustrator: Ash
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