Throughout my career I’ve always had an interest in
creating things. Growing up it was through iconic films, platform video games and early vector illustrations. I used to dream of being as good as Evan Hecox with his envious ability to create incredible printed montages or Scott Hanson and how he some how managed to take the simplest image and shape it into something mesmerising,
I used to spend hours trying to craft my own style. Now fifteen years on, I still have the same influences, but the tech has evolved, the possibilities of what we can create and the boundaries we can push beyond have become more exciting and more challenging.
And in that time I’ve lead creative for Patrón Tequila’s global Perfectionists campaign, changed B&Q’s iconic slogan to create one of their highest performing TV ads to date and enjoyed pitch success with Riot Games, Screwfix and Bungie’s global campaign launching their free-to-play AAA gaming title, Destiny 2. I’ve been apart of the team that took the 80’s earworm ‘Break My Stride’ and launched Screwfix’s Sprint delivery campaign across TV, radio, print and digital. As well as creating a new campaign for CooperVision, landing ourselves an award along the way for Equality For Eyes.
Who I’ve worked with.
Amazon. 2K. Mafia III. Screwfix. National Trust. COTY. Adidas. Tequila Patrón. Jack Daniels. FutureFeed. Riot Games. Arcane (Netflix). English Tea Shop. Martins Chocolatier. B&Q. Bungie: Destiny2. CooperVision. RNLI. Activision: Call of Duty. UKTV. DAVE. The Side Men.
Awards:
World Wide Partners Best impact award 2023 - Equality for eyes
Currently you’ll find me as a Senior Art Director at Five by Five.